Film Making

To consider the use of mise-en-scene for creating effect.
To explore layering in sets.
We were asked to design the set of an undrground boxing training club.
These are pictures i found on google to represent what i would have on that set:

These are pictures i found on google to representwhat i would have on that set:

The Sounds of the Images

Today we explored the effects of sounds on the moving image and to create 'meaning' through sound design.

Keywords from last week: Ideology, Reading , Meaning, Genre, Institution, Narrative, Audience and Representation

A quote from Walter Murch- "Sound has a great power but it is conditional power. It places the physical and emotional contest, helping us to deciode how to take the image and how it intergrates itself into everything."

Lesson on the importance on Lighting

Today we learned how light can be used as a tool of the director. We also saw Fredrico Fellini: "Light is everything. It expresses ideology, EMOTION, COLOUR, DEPTH, STYLE. i can efface, narrate, describe. With the right lighting the ugliest face, the most idiotic expression can radiate with beauty or intelligence."

Light is tool used by the director. It can determine how any character/actor is represented in a production. Lioght is also used to set a scene or enhance ideas from the director on what kind of scene he wants, or what the meaning of the scene is.

Three things i found useful today

In Media Studies today we learnt how to create our blogs. We also learnt how to follow eachothers blogs and we watched an oscar nominated short film, just to give us some inspiration

Marketing a film: The Promotion Trial

L.O: To understand how a film is marketed.

Marketing-The action or business of promoting or selling products.
Campaign-An organized course of action to achieve a goal.
Return-To yield or make profit.

An essential part of producing a movie is marketing. This campaign is important because without it there would be no return.

The Promotional Trial

• A precisely orchestrated publicity campaign
• "Teaser" posters on the tube and buses
• TV interviews with stars
• TV and cinema trailers
• Web presence
• Merchandise (esp. kids films)
• Soundtrack album
• Downloads

Film as a Business

This is our first AS Media Studies lesson. Our Lesson objectives are:

• To understand what is meant by film industry
• To understand the production chain
• To understand what difines a british film

Film as a Business

• Film is where art meets commerce
• In western consumer society, film is a business
• It is driven by the demands of the marketplace
• For efficiency, the  process has been industrialised most successfully in Hollywood-Bollywood and to a lesser extent Britain

How do we define British Films

• Stars
• Director
• Producer
• Crew
• Post-production (SFX/Editing/Sound mixing etc.)
• Finance
• Story-cultural relevance