Marketing-The action or business of promoting or selling products.
Campaign-An organized course of action to achieve a goal.
Return-To yield or make profit.
An essential part of producing a movie is marketing. This campaign is important because without it there would be no return.
The Promotional Trial
- A precisely orchestrated publicity campaign
- "Teaser" posters on the tube and buses
- TV interviews with stars
- TV and cinema trailers
- Web presence
- Merchandise (esp. kids films)
- Soundtrack album
- Downloads
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