Tuesday, 21 September 2010

Marketing a film: The Promotion Trial

L.O: To understand how a film is marketed.

Marketing-The action or business of promoting or selling products.
Campaign-An organized course of action to achieve a goal.
Return-To yield or make profit.

An essential part of producing a movie is marketing. This campaign is important because without it there would be no return.

The Promotional Trial

  • A precisely orchestrated publicity campaign
  • "Teaser" posters on the tube and buses
  • TV interviews with stars
  • TV and cinema trailers
  • Web presence
  • Merchandise (esp. kids films)
  • Soundtrack album
  • Downloads

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