Three things i found useful today

In Media Studies today we learnt how to create our blogs. We also learnt how to follow eachothers blogs and we watched an oscar nominated short film, just to give us some inspiration

Marketing a film: The Promotion Trial

L.O: To understand how a film is marketed.

Marketing-The action or business of promoting or selling products.
Campaign-An organized course of action to achieve a goal.
Return-To yield or make profit.

An essential part of producing a movie is marketing. This campaign is important because without it there would be no return.

The Promotional Trial

• A precisely orchestrated publicity campaign
• "Teaser" posters on the tube and buses
• TV interviews with stars
• TV and cinema trailers
• Web presence
• Merchandise (esp. kids films)
• Soundtrack album
• Downloads

Film as a Business

This is our first AS Media Studies lesson. Our Lesson objectives are:

• To understand what is meant by film industry
• To understand the production chain
• To understand what difines a british film

Film as a Business

• Film is where art meets commerce
• In western consumer society, film is a business
• It is driven by the demands of the marketplace
• For efficiency, the  process has been industrialised most successfully in Hollywood-Bollywood and to a lesser extent Britain

How do we define British Films

• Stars
• Director
• Producer
• Crew
• Post-production (SFX/Editing/Sound mixing etc.)
• Finance
• Story-cultural relevance